The real estate industry is cyclical in nature and vulnerable to an unpredictable economy. Acutely aware of this, in the early 1970s the Estate of James Campbell made a strategic decision to diversify its holdings by acquiring properties in strong mainland U.S. markets with high growth potential. The Estate also diversified by product type to include industrial, office and retail properties. This strategy allowed the Estate, and now the James Campbell Company to safeguard the overall performance of its portfolio and provide a solid foundation for selective expansion and growth in a dynamic real estate market.